Susan Feeney is Founder / Partner of Direct Associates – a MWBE certified direct marketing company. Direct Associates (www.directassociates.com) is a team of seasoned direct marketing experts with the very unique dual expertise of both strategy and production. Our clients actually view us as an extension of their team – their direct marketing branch. Our services range from strategy and creative development through program management and execution. Our clients benefit from years of experience and proven expertise – we are available to help with parts, pieces or the entire process of any project.
Prior to founding Direct Associates, Susan was a Client Relationship Director within the Strategic Accounts Group at SourceLink – the nation’s fifth largest direct marketing organization. Working with key clients, Susan helped to define, develop and implement strategic marketing campaigns. Under Susan’s guidance, clients maximized their marketing spend and achieved outstanding results.
Prior to SourceLink, Susan held account service positions at several Boston-based shops, including Directech, Inc. and Arnold Communications. In her most recent position as Vice President of Account Service, Susan was responsible for account team management, as well as managing one of the agencies largest accounts - MCI WorldCom. In addition to MCI WorldCom, Susan had the privilege to work with such companies as NCR Teradata, Sun Microsystems, and Motorola.
Susan received her undergraduate degree in Marketing Communications from Bentley College, as well as a certificate in Direct Marketing Studies. Susan also served as Public Relations Chair for the New England Direct Marketing Association for two years.
To contact Susan, call 508-393-8083 or email her at sfeeney@directassociates.com.