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Where else can you find such day-to-day Sassiness? 

From business issues to spa nights, from rubbing elbows with politicians and business leaders to sharing poetry, wine, and chocolate... it is all covered here in our blog.

Blog from the authors of the upcoming book The Sassy Ladies' eGuide: How to be Successful in Your First Year of Business. In this blog for women entrepreneurs, you will:
  • Get a sneak preview of some of the concepts in the eGuide
  • See interviews with other women business owners
  • Read our sassy perspective on everyday business situations
  • Learn which products and resources we recommend.

Join our conversations about the challenges and victories of having your own business. We want to hear your point of view—and your questions. Click on any title, and add your comments at the bottom of the page.


December 1, 2008
Location: BlogsThe Sassy Ladies Blog    
Posted by: Michelle Girasole 8/2/2006 7:08 AM
After four months, two brainstorm sessions, lots of wine and so many great ideas, we have finally birthed our brand, The Sassy Ladies' eGuide: How to Be Successful in your First Year of Business! (Learn more.)

Wendy, Miriam and I - with help from our friends
Donna Mac and Maureen Maloney, and feedback from many others - have found the perfect name. A name for the brand. For the book. For the website. For this blog. We wanted a name that captured the essence of it all. Feminine. Fun. Smart. Daring. Entrepreneurial. Sassy!

The Sassy Ladies Naming

Maybe someday, we'll add another post listing all the runners up - some were brilliant, some sophisticated, some... well, some might just be unmentionable.

Nonetheless, we're all very happy with the brand name
and with the progress on the ebook that we are in the process of writing. We look forward to getting together tomorrow to finalize the promotional basket and Business Makeover event material that we are using to pre-launch this eGuide at the Center for Women & Enterprise Providence Annual Oceans of Opportunity Fundraiser on Thursday night.
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Comments (1)   Add Comment
Re: A Brand Is Born    By spstacy on 1/23/2007 10:36 AM
You go Sassy girl!


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