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Where else can you find such day-to-day Sassiness?
From business issues to spa nights, from rubbing elbows with politicians and business leaders to sharing poetry, wine, and chocolate... it is all covered here in our blog.
Blog from the authors of the upcoming book The Sassy Ladies' eGuide: How to be Successful in Your First Year of Business. In this blog for women entrepreneurs, you will:
- Get a sneak preview of some of the concepts in the eGuide
- See interviews with other women business owners
- Read our sassy perspective on everyday business situations
- Learn which products and resources we recommend.
Join our conversations about the challenges and victories of having your own business. We want to hear your point of view—and your questions. Click on any title, and add your comments at the bottom of the page.
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Author: |
Michelle Girasole |
Created: |
1/12/2007 9:43 AM |
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Sassy Blog for women entrepreneurs |
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"Tooting Your Own Horn" - an interview with Kathleen Burns Kingsbury |
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By Michelle Girasole on
3/31/2008 11:04 AM
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Kathleen Burns Kingsbury is a speaker and certified professional coach, offering professional coaching, workshops, and training.
Listen to Kathleen's interview.
A friend connected Wendy and Kathleen by saying, “You two ought to know each other”. Kathleen remarked, “Women do a great job at making connections and building initial relationships. It’s the follow up of tooting your own horn that gets a little tricky for most.”
So, how did she start helping women in the topic of “tooting your own horn”? She found that in working with women on a variety of issues, no matter how much somebody made, how much they had accomplished, what thir education level was, most - if not all - struggled with selling themselves, and they undervalued themselves. And she got sick of it! “I said, ‘Something is really wrong with this.’ And I started doing teleseminars and workshops on this topic. Women don’t want to be this way, but are socialized to be this way. I witnessed that there was a great need for women to figure out how to be comfortable promoting themselves.”
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Thoughts on Business Cards |
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By Michelle Girasole on
3/21/2008 1:17 PM
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Thoughts on Business Cards
As we were putting the final touches on the marketing chapter of our book, we wanted to sprinkle in a little advice about business cards. It is one of the first things you do after committing to the idea of the business. It is as if holding your own business card in your hands holds you responsible for making the business a reality!
Here’s an excerpt from the book:
Wendy: “The world is changing at a fast pace. When I started my retail store Wendy's Country Things and Herb Garden in the late 80s, after creating a name, a business card was a sign of making it real. Business cards and/or small postcards give people something tangible that show you have given this business some thought. Using services such as VistaPrint.com, you can get nice‐looking cards without incurring a huge expense. I've seen too many people spend too much money on the accoutrements of starting a business. They could have bought five pairs of shoes at Nordstrom’s instead! In today's world, with a good color printer, you don't have to go out and spend $600 on stationary and envelopes. You can start your online messaging with a blog rather than a Web site.”
Michelle:
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Stories from the Women's Summit, Part I |
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By Michelle Girasole on
3/17/2008 10:13 AM
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Stories from the Women's Summit, Part I: Quotes
The Sassy Ladies once again attended this year's sold out Women's Summit at Bryant University. The day was inspiring, educational, and a great place to connect with friends, old and new. Wendy was super as a panelist at the "Entrepreneurship: Is It The Answer?" workshop. All of us attended the morning session toghether, but split up in the afternoon, so we have lots to share with you, and this will be just the first of several blog posts that we create about the event. So let's get started with some of the quotes from my notes!
Michelle Peluso, the 36-year old president and CEO of Travelocity, was the first keynote speaker. Among her words of wisdom:
- On work-style: "Be a catalyst for positive outcomes and energy."
- On starting a company: "Don't play out someone else's dreams and let your own become 'what ifs'."
- On her first year: "The start-up pushed me to the brink, but the results were beyond rewarding."
- On taking risks: "Facing those hard challenges means feeling really, really alive."
- On leading a team: "I work really hard to show them that I value the failures as much as the grand slams."
- On life, she quoted Helen Keller: "Life is just a grand adventure, or it's nothing."

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Maria Meza of El Rancho Grande discusses family, hard work and staying focused |
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By Michelle Girasole on
3/6/2008 10:29 PM
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Fulfilling a life-long dream since emigrating Mexico to the U.S. nearly 40 years ago, Maria Meza opened El Rancho Grande in Providence, RI last May. Listen to her lessons about family, hard work and keeping your focus on your goal.
Listen to Maria's interview now.
How she got started Maria Meza opened El Rancho Grande in Providence, RI, with her son, Joaquin Meza Jr., on May 5, 2007 – Cinco de Mayo! Maria had worked in a factory, starting at 6:00 a.m. to 3:30 p.m., dreaming of someday owning a restaurant. Her son bought the building and did all the construction himself, to keep expenses low.
Both are committed to offering traditional Mexican dishes at an affordable price using only the most authentic ingredients possible, often bringing in hard-to-find food products directly from Mexico. Special festive events spotlighting traditional arts and entertainment from Mexico are held throughout the year.
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Wisdom Through Experience: Monica Gerard - from the orchestra to the tea house |
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By Michelle Girasole on
3/6/2008 9:46 PM
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Monica Gerard went from playing in the symphony to running a wonderful bistro at Ferns and Flowers Tea House and Gardens. She shares the great story of how she made the transition—by building upon her husband’s florist business. Her success in the restaurant business has come from passion and persistence. Her story will inspire you and give you ideas on how to build your dream---one step at a time.
Listen now to Monica's interview.
How she got started Monica left a 21-year career as a violinist in the RI Philharmonic and teacher to build a business based on her passion for cooking and baking. She joined her husband in business full-time when they bought their current property, an 1860’s farmhouse in Warwick, RI.
She was able to leverage the customer base from her husband’s retail florist business, to build up her side of the business over the first seven years. She started first with cakes and confections, then jumped in full-time with the restaurant. This started off as ...
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What do the Sassy Ladies have in common with Hillary Clinton? |
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By Michelle Girasole on
2/26/2008 9:58 PM
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What do the Sassy Ladies have in common with Hillary Clinton?
No, friends, we aren't running for President. (Yet.)
Hillary Clinton was in Rhode Island on Sunday, with a campaign stop less than a mile from my house at Rhode Island College. Whether you plan to vote for her or not, you have got to love her energy - what a grueling job application process, isn't it? This is one woman who is working around the clock.
I didn't attend the rally on Sunday. I was working. All "the Sassies" were.
Wendy, Miriam and I have four businesses between us. As you can imagine, this makes us very busy, and we rarely can find a full weekday to spend together, focusing solely on our Sassy Ladies' business strategy. And this is SO important to maintaining our focus, our results, our energy.
So we made plans to carve out a weekend day to work ON the business, instead of IN the business. And, let me tell you, it felt like a luxury! Not only because our table was overflowing with food (as is typical of our Sassy meetings), or because Wendy brought a big flip chart with those colorful markers that smell like fruit.
It was luxurious to spend a few focused, un-interrupted hours to take a step back from the activity of our to-do lists, to think about how things were going, to determine what our next steps should be, to discuss how we can improve results. It is just amazing fo ...
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Waiting for a Sign? |
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By Michelle Girasole on
2/18/2008 2:42 PM
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Yesterday, while driving home from getting the kids after work, we stopped at a red light. My son exclaims “Look, Mommy, N – O !”
This is the first time he’s read a street sign out loud, so I’m very happy about this, and respond enthusiastically, “Very good, Nick! You read the sign letters! N-O. No. It says “NO turn on red light! Good job.”
Long silence.
He then asks, “When’s it gonna say, ‘Yes’?”
You’ve gotta love this kid.
Laughing, I replied, “Well, it never will, buddy. But we’re waiting for the green light, and that’s what tells us we can make a turn.”
This is not the first time I’ve written about these driving experiences with my kids. (see Work and Play Don't Mix, Right?). At first, I thought I’d make a note in my mother’s journal, and not on this business blog, but as I reflected back on the conversa ...
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Happy Valentine's Day |
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By Michelle Girasole on
2/15/2008 11:17 AM
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Here are our sassy tips from yesterday's newsletter, for your archiving pleasure...
News from the Sassy Ladies: Happy Valentine's Day! 02/14/08
Today is a day for celebrating love. Business connections are probably the last thing on your mind, right? You want to leave work, have that special dinner with that special someone. Maybe eat some chocolate, drink some wine and hang out. We don't blame you.
But, being Sassy, we could not let a love holiday go by without mentioning customer relationships, so we're emailing you on Valentine's Day, darn it.
This issue is all about building and keeping the right business connections. Use these tips to make that important connection that will make your sales soar!
Just wait until after the wine has worn off to start implementing them, okay? Take a night off, for crying out loud.
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Wisdom through Experience: Interview with Jennifer Huntley-Corbin of "Jen's Dish" |
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By Michelle Girasole on
2/7/2008 9:01 PM
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Jen Huntley-Corbin is the radio show host of Jen's Dish on WRNI. Listen to Jen's vision of her radio show which is all about her passion-food! Jen's virtual business is growing---she's a cross between Rachel Ray and Rick Steves.
In Jen's interview, you can learn how to "think big" about your business. Hear the story of how she took a big leap of faith, which resulted in her taping a cooking show with Jarvis Green of the New England Patriots. This was a great promotion opportunity for her business, and lead to an expansion of her radio business to a web television show! Snippets of "Jen, Jarvis and Jambalaya" can be seen at jensdish.blogspot.com.
More on Jarvis: Besides being a great defensive lineman for the Pats, he's a great chef, plans to open a restaurant and has been mentored by Prime and The Oyster Bar on Federal Hill in Providence. ...
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