As an entrepreneur, what can we learn from Southwest Airlines? Recently, I was on a flight to California. So, coming from the East coast, it was a long flight. For the last hour before we reached San Diego, the flight attendant started playing games. We played a game where everyone who wanted to participate wrote their seat number on a dollar and passed it in, and then we had a drawing. Then we guessed the age of the flight attendants.

By the last game, people started peetering out and going back to their reading, and the prize they had concocted was not given away. The uncoveted prize was a pair of slippers made from Maxipads from the restroom and a pair of plastic Southwest Airline wings as the classy embellishment.

The flight attendant must have seen me looking longingly at the fun slippers and came up to me directly and handed them to me. I was delighted! I was able to arrive in San Diego and give them to a girlfriend I was meeting. Life is good. I bragged about Southwest Airlin ...

The Sassy Ladies interviewed Gabriella Goddard about her new book, "Gulp!", during her virtual book tour. Gabriella is from London and has written a fascinating book to help you leap-frog into the future. She has been a leadership coach for 18 years, worked internationally and has a wonderful marketing background. 

She was compelled to write the book following the devastating experience of a breast cancer scare. It forced Gabriella to take stock of her priorities and re-evaluate what was truly important in her life.

In 2001, Gabriella started Goddard International LTD, a leadership development company, helping people move ahead to a new level of self-awareness, professional growth and personal success by making fundamental shifts in how they think, what they feel and what they do.

From The Sassy Ladies' standpoint, she's also an extremely sassy marketer. You can go on her website, http://www.gabriellagoddard.com to see all of her media, videos, press packs, press releases and photos. Her product development alon ...

Lisa Van Allsburg of Forgotten Judaica shares some great ideas about getting the story of your company known. Lisa uses some very unique approaches that you'll want to hear about. How can her ideas translate into your marketing efforts? In addition, listen as Lisa shares her wisdom about business plans and financing.  You can check out her beautiful website, www.forgottenjudaica.com. Well done!  Hear Lisa's interview.

These "Wisdom Through Experience" podcast interviews are brought to you by The Sassy Ladies (www.TheSassyLadies.com), an online resource for women entrepreneurs, and Every Company Counts, an initiative of the Rhode Island Economic Development Corporation (www.everycompanycounts.com

Last month, we introduced a new "Ask the Experts" series, featuring women entrepreneurs in Rhode Island. This month we learn about the marketing challenges of some of our local artists and their businesses.

We are pleased to interview Gail Ahlers from Ahlers Designs. Gail founded Ahlers Designs (www.ahlersgifts.com) in 1989 and is a RISD graduate. She has a collection of 1500 designs, and has had success growing her business through gift shows and relationships with stores, galleries and boutiques. Her company is located in the Hope Artiste Village in Pawtucket.

Gail is also President of the Foundry Artists Association and is busy with their upcoming Holiday Show, which features 65 local artists (www.foundryshow.com), December 6th - 16th. (This is a great opportunity to do some holiday shopping, and support local small businesses!)

Hear our interview with Gail now.