Does your look reflect your business brand?

When you are a solo entrepreneur, you ARE your business. Does your “look”, or personal image match your brand image?  Brand image is not just about a logo and color scheme, but the total package – it’s about YOUR look, too!

I was invited this spring to participate in a “Business Brand Refresh” being hosted by Leading Women. I can’t even tell you how much fun it was. Check out this video, as Eleve fashion consultant Margaret Batting clears out my closet, and the ladies of Alayne White Spa and Hair Heart and Soul revive my hairstyle and makeup.

Let’s not forget to acknowledge the super-talented Mel Dupont, who created this video! What a pleasure it was to work with all of the sassy ladies on this event.

I am enjoying an easier wardrobe, a new fringe (they are not called “bangs” when you’re an adult, I learned!) and my look is more in line with my professional status, yet still gets me out the door quickly, so I can go “from bus stop to boardroom” in no time flat!

Now, take a look at yourself in the mirror – does your look represent your business brand? It might be time to refresh yourself.  Consider it a business investment – and, to quote L’Oreal, “You’re worth it!”  You know what “they” say about first impressions…